Gut Feelings

Especially in the ministry world, we tend to think of a brand as a logo, color, or font... something flashy and new to get people's attention. But this is completely backwards.

Brand is the gut feeling people have about your organization. Branding is how we shape and cultivate that gut feeling. By being intentional with your look, feel, and tone, you're associating those things with your church: everything it does and stands for.

Hopefully, that association is one of trust and goodwill.

Your logo, colors, and tagline are just a few of the ways that association can be made, but these things are not inherently a “brand.” They're tools for the purpose of making a repeatable association.

That's why its so important to regularly tend your brand.

With patience and intentionality, eventually you will see progress. Your church will start to identify with your brand because it signifies their shared history, values, and purpose.

That’s when you can start to reap the benefits of your people’s trust, unity, and zeal.