Introducing Tend Your Brand

Hi, my name is Braden East.

I've worked on creative teams doing brand and web design at both local and international ministries for nearly a decade.

For a long time, I've wanted to start an email list for pastors and ministry leaders: the type of people I help in my work every day.

In 2025, I'm finally doing it.

I'm calling this email Tend Your Brand.

The meaning behind it is simple: Your brand is like a vine (any biblical analogy enjoyers?).

Without attention and care, it can grow out of control, interfere with other goals, or just die out completely. Too often, ministry leaders get one of those outcomes and give up. "It's just gimmicky marketing." "It's too much work." "It's not helping us."

But your brand is not an invasive species. It’s also not a burden - at least it shouldn’t be.

When you start seeing your brand as something to tend and cultivate, it starts bearing fruit.

If something (your brand) could multiply your outreach efforts and give people a sense of belonging, why wouldn’t you focus on it? I believe the answer is that most ministry leaders just don’t have the right tools and strategy.

This email is where I'll share those tools and strategies that can help you get your brand under control and turn it into something that bears much fruit.

If that sounds interesting to you, click the subscribe button and I'll see you there!

P.S. Because we’re all busy and have short attention spans, I’ll keep them under 1 minute read.