Rebrand Roll-Out Checklist

1. Digital Presence

Email:

• Update email signatures for staff with the new logo and branding.
• Update email templates if you have a church newsletter.

Social Media:

• Update profile pictures and cover images with the new logo and branding.
• Create a post or video announcing the rebrand, explaining its significance.
• Update graphics templates for announcements, events, and posts. (For churches who use Canva, see How to Create a Canva Brand Kit )

Website:

• Update the logo, color scheme, and fonts on all pages.
• Update the logo in your header, footer, and favicon .
• Add any additional bonus graphics where appropriate

2. Print Materials

Signage:

• Update outdoor and indoor signage with the new logo.
• Replace banners, wayfinding signs, and any other branded displays.

Bulletins & Programs:

• Update weekly bulletins and special event programs.

Brochures & Flyers:

• Update all informational brochures, flyers, and welcome packets with the new branding.

Stationery:

• Letterheads, envelopes, and business cards for your staff and elders.

3. Merchandise & Promotional Items

Apparel:

• Create new shirts, hats, or other apparel with the updated logo.

Giveaways:

• Consider branded pens, mugs, or notepads for visitor gifts.

Vehicles:

• Create bumper stickers and update any church vehicle wraps.

4. Internal Communication

Staff & Volunteers:

• Hold a meeting to present the new brand and explain how it should be used.
• Provide a digital or printed brand guide for staff and volunteers.

Congregation:

• Announce the rebrand during a service with a short presentation or video.
• Explain the significance of the new brand in newsletters and announcements.

5. Worship Service Media

Videos:

• Update intros, outros, and lower thirds with the new branding.

Presentation Slides:

• Update PowerPoint, Keynote, or ProPresenter templates for worship lyrics, sermon notes, and announcements.

6. Online Presence Beyond the Website

Live Streaming Services:

• Update branding on platforms like YouTube, Vimeo, and Facebook Live.

Online Directories:

• Update your logo and details on Google My Business, Yelp, and other church directories.